The thinking and then the doing

5 Step Approach

My 5-step approach is based on years of experience and it’s proven time and time again that it helps stakeholders align, create, and execute efficiently and effectively.

Purpose 
Know the customer/client/your WHY

Empathy
Don't just label your audiences, get to know WHO they are, their needs/expectations

Impact
Get aligned on this statement "WHEN we are done, how will we know we are successful?"

Vision
Think about HOW you might accomplish the above with big, creative,
human-centered ideas

Intention
Make every WHAT decision (what food, what venue, what tech, what marketing) specific and intentional. Otherwise, you are left with ambiguous and disconnected tactics.

Services

  • Developing a framework to align all stakeholders on why/who/what

  • Constructing an overall thread for the experience that takes your audience(s) on a journey

  • Not all agendas are created equally. Let’s balance out the talking to with the sharing with

  • Finding your voice, tone and primary marketing messages and channels to drive audiences to you

Strategic Architect

Before we can jump to “the things”, let’s figure out why we are doing it, for who and all the what ifs.

  • Project scopes, budgets, timelines and resource management

  • Content tracking, sourcing when need be and collating in a system prior to the event

  • Venue research, sourcing and relationship management

  • Scenic, AV, Tech stack sourcing and management

Executive Producer

You are ready to dig into all of the elements - the what and the how. And you need a professional. Some of the typical types of deliverables include.

Fractional Head of Events

You have a team that is great and committed but they have non-events-related day jobs. You need help leading them strategically through the planning and execution.

I am your Fractional Head of events to get the project on its way (First Mile) or help it reach its goal (Last Mile) or be there for the entire journey.

I will act under the white label of your brand and lead your team through development, delivery and debrief.

Event Coach

You have a passion for the power of events and you know you can do the heavy lifting. You need support on an ad hoc basis - a coach, a mentor, a troubleshooting thinking partner.

Before you dive in, let’s chart your course.

I will run audits, reviews and help your team troubleshoot their work throughout their production timeline.